Many years ago I experienced a difficult financial situation. When I approached my bank for assistance no support was offered.
Fast forward a few years and some of Australia’s largest corporations and banking institutions are gathered together to discuss how to better serve customers through difficult financial times.
I listened as one of the speakers told her story of loss. She too experienced lack of support from her bank despite many years as a loyal customer.
Unexpected illness, death of loved ones, separation, etc have impacted many people. Banks are now beginning to find new ways to support customers during these complex financial situations.
By the end of the event I had gained a broader understanding of the complexities of implementing new support systems. I know it will be a long process before complete systems can be put in place but at least they’re headed in the right direction.