Photographing this event affected me deeply. Many years ago I experienced a difficult financial situation. Despite my excellent credit rating I was offered no support from any of the corporations or banking institutions I approached for assistance.
Fast forward a few years and at this event representatives from some of Australia’s largest corporations and banking institutions are gathered together to discuss how to better assist customers through difficult financial times.
I listened as one of the speakers told her story of loss and lack of support from her bank as she tried to regain financial stability. It could have been my story.
Situations like unexpected illness, death of loved ones, the global financial crisis have impacted many people and corporations and banks now understand the importance of finding new ways to support customers during these complex financial situations.
At the end of the event I had a new understanding of the complexities of implementing these support systems. I know it will be a long process before complete systems can be put in place but at least they’re headed in the right direction.